How does Lead Generation works?

Lead Generation may varies from different companies and/or its nature depends on the
decision process of the purchaser.

For different products and services, the keys are identifying the most same prospects and then educate and qualify them before sending more sales resources. The customer and seller will benefits from those actions. This gradual lead cultivation process can go on for months and involve several individuals in evaluating a solution.

For some commodity, the problem is one where two parties are searching each other, but are unclear by time, distance, or attention. In effect, there is a set of well-matched applicants for products purchase within a larger set of unsuccessfully matched applicant.

In addition, there are companies that specialize in providing qualified leads. The company develops a website or partnerships with several websites in which they promote the company's products and/or services. A consumer if interested in the same fill in an online quote request form. This form is submitted to the company. The purchaser information is verified and matched with the several companies products/services. These matched leads are then sent via email to the companies with full contact information and purchasing requirements. ~by Joye Craig~

There are companies also that generate leads for their client through telemarketing, cold calling, email marketing, web marketing, and other types of marketing whether offline or online.

For more information about Lead Generation, please visit http://www.callboxinc.com/

References:
• en.wikipedia.org/wiki/Lead_generation
• articlesbase.com/outsourcing-articles/lead-generation-process-1099837.html