Types of Lead Generation

1. Broadcast Advertising
Is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

2. Online lead generation
Is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services online.

3. Direct Mail
Is the delivery of advertising material to recipients of postal mail.

4. Event or Trade Show marketing
Is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities.

5. Seminar or Training
Is, generally, a form of academic instruction, either at an academic institution or offered by a commercial or professional organization. It has the function of bringing together small groups for recurring meetings, focusing each time on some particular subject, in which everyone present is requested to actively participate.

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Reference:

"Types of lead generation", http://en.wikipedia.org/wiki/Lead_generation

Lead Generation Definition?

Lead Generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest. The term applied to strategies developed to identify compounds which possess a desired but non-optimized biological activity. An essential business process to consistently acquire long-term, quality clients through the design, production, and placement of media messages through optimal media channels.

In either inbound or outbound teleservices, the process of gathering information from a prospect or customer in order to qualify and score the opportunity for future follow-up. Subsequent follow-ups may be conducted via face-to-face, telephone, e-mail, mail or other method. The process of finding consumers with an interest in a particular product or service

Using marketing tools and/or advertising techniques in order to acquire leads. The making of connections between well matched consumers to corporate sellers. A commission is earned on the leads generated (PPL - Pay Per Lead) or the sales made (PPS - Pay Per Sale) or a combination of the two.

Campaign that prompts the consumer to call for more information on a product or service. This is a process of obtaining information regarding a prospective buyer or customer to widen the business, create markets and generate revenue.

Typically seller-driven, they derive revenue from ads, commissions on sales, or fees for delivering qualified leads to suppliers. A method of getting responder names without getting a payment, such as by sending away for a free gift, or calling an 800 number. The gathering of information.

For more information about Telemarketing Lead Generation, please visit http://www.callboxinc.com/

References:
• en.wikipedia.org/wiki/Lead_generation
• www.combichemistry.com/glossary_k.html
• www.bizjobs.com/business_glossary.php
• eca.com/terminology.html
• www.cartercommunication.co.uk/direct-marketing-glossary.htm
• www.fastfind.com/Corporate/PartGlossary.aspx
• www.thenationtraffic.com/glossary.html
• www.on-linetechnologies.com/directResponseTerms.php
• www.topclickmedia.co.uk/references/commonly-used-marketing-terms.htm
• events.eyefortransport.com/glossary/kl.shtml
• www.allamericanlist.com/gmainL.asp
• india.smashits.com/wikipedia/Telemarketing

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