Wednesday, February 3, 2010

Types of Lead Generation

Types of Lead Generation
1. Broadcast Advertising
Is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

2. Online lead generation
Is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services online.

3. Direct Mail
Is the delivery of advertising material to recipients of postal mail.

4. Event or Trade Show marketing
Is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities.

5. Seminar or Training
Is, generally, a form of academic instruction, either at an academic institution or offered by a commercial or professional organization. It has the function of bringing together small groups for recurring meetings, focusing each time on some particular subject, in which everyone present is requested to actively participate.

» View More

For more information about Lead Generation, please visit


"Types of lead generation",

Tuesday, February 2, 2010

Lead Generation Definition?

Lead Generation
Lead Generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest. The term applied to strategies developed to identify compounds which possess a desired but non-optimized biological activity. An essential business process to consistently acquire long-term, quality clients through the design, production, and placement of media messages through optimal media channels.

In either inbound or outbound teleservices, the process of gathering information from a prospect or customer in order to qualify and score the opportunity for future follow-up. Subsequent follow-ups may be conducted via face-to-face, telephone, e-mail, mail or other method. The process of finding consumers with an interest in a particular product or service

Using marketing tools and/or advertising techniques in order to acquire leads. The making of connections between well matched consumers to corporate sellers. A commission is earned on the leads generated (PPL - Pay Per Lead) or the sales made (PPS - Pay Per Sale) or a combination of the two.

Campaign that prompts the consumer to call for more information on a product or service. This is a process of obtaining information regarding a prospective buyer or customer to widen the business, create markets and generate revenue.

Typically seller-driven, they derive revenue from ads, commissions on sales, or fees for delivering qualified leads to suppliers. A method of getting responder names without getting a payment, such as by sending away for a free gift, or calling an 800 number. The gathering of information.

For more information about Telemarketing Lead Generation, please visit


Privacy Policy

Privacy Policy for

If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at

At, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by and how it is used.

Log Files
Like many other Web sites, makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Cookies and Web Beacons does use cookies to store information about visitors preferences, record user-specific information on which pages the user access or visit, customize Web page content based on visitors browser type or other information that the visitor sends via their browser.

DoubleClick DART Cookie
.:: Google, as a third party vendor, uses cookies to serve ads on
.:: Google's use of the DART cookie enables it to serve ads to users based on their visit to and other sites on the Internet.
.:: Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL -

Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include ....

These third-party ad servers or ad networks use technology to the advertisements and links that appear on send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see. has no access to or control over these cookies that are used by third-party advertisers.

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.'s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.