1. Broadcast Advertising
Is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.
2. Online lead generation
Is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services online.
3. Direct Mail
Is the delivery of advertising material to recipients of postal mail.
4. Event or Trade Show marketing
Is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities.
5. Seminar or Training
Is, generally, a form of academic instruction, either at an academic institution or offered by a commercial or professional organization. It has the function of bringing together small groups for recurring meetings, focusing each time on some particular subject, in which everyone present is requested to actively participate.
» View More
For more information about Lead Generation, please visit http://www.callboxinc.com/
"Types of lead generation", http://en.wikipedia.org/wiki/Lead_generation
Wednesday, February 3, 2010
Posted by Belinda Summers at 2:13 PM
Tuesday, February 2, 2010
Lead Generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest. The term applied to strategies developed to identify compounds which possess a desired but non-optimized biological activity. An essential business process to consistently acquire long-term, quality clients through the design, production, and placement of media messages through optimal media channels.
In either inbound or outbound teleservices, the process of gathering information from a prospect or customer in order to qualify and score the opportunity for future follow-up. Subsequent follow-ups may be conducted via face-to-face, telephone, e-mail, mail or other method. The process of finding consumers with an interest in a particular product or service
Using marketing tools and/or advertising techniques in order to acquire leads. The making of connections between well matched consumers to corporate sellers. A commission is earned on the leads generated (PPL - Pay Per Lead) or the sales made (PPS - Pay Per Sale) or a combination of the two.
Campaign that prompts the consumer to call for more information on a product or service. This is a process of obtaining information regarding a prospective buyer or customer to widen the business, create markets and generate revenue.
Typically seller-driven, they derive revenue from ads, commissions on sales, or fees for delivering qualified leads to suppliers. A method of getting responder names without getting a payment, such as by sending away for a free gift, or calling an 800 number. The gathering of information.
For more information about Telemarketing Lead Generation, please visit http://www.callboxinc.com/
Posted by Belinda Summers at 12:15 PM
Like many other Web sites, http://lead-generations.blogspot.com/ makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.
Cookies and Web Beacons
DoubleClick DART Cookie
.:: Google's use of the DART cookie enables it to serve ads to users based on their visit to http://lead-generations.blogspot.com/ and other sites on the Internet.
http://lead-generations.blogspot.com/ has no access to or control over these cookies that are used by third-party advertisers.
If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.
Posted by Belinda Summers at 12:05 PM