Lead Generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest. The term applied to strategies developed to identify compounds which possess a desired but non-optimized biological activity. An essential business process to consistently acquire long-term, quality clients through the design, production, and placement of media messages through optimal media channels.
In either inbound or outbound teleservices, the process of gathering information from a prospect or customer in order to qualify and score the opportunity for future follow-up. Subsequent follow-ups may be conducted via face-to-face, telephone, e-mail, mail or other method. The process of finding consumers with an interest in a particular product or service
Using marketing tools and/or advertising techniques in order to acquire leads. The making of connections between well matched consumers to corporate sellers. A commission is earned on the leads generated (PPL - Pay Per Lead) or the sales made (PPS - Pay Per Sale) or a combination of the two.
Campaign that prompts the consumer to call for more information on a product or service. This is a process of obtaining information regarding a prospective buyer or customer to widen the business, create markets and generate revenue.
Typically seller-driven, they derive revenue from ads, commissions on sales, or fees for delivering qualified leads to suppliers. A method of getting responder names without getting a payment, such as by sending away for a free gift, or calling an 800 number. The gathering of information.
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Tuesday, February 2, 2010
Posted by Belinda Summers at 12:15 PM