Lead Generation Definition?

Lead Generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest. The term applied to strategies developed to identify compounds which possess a desired but non-optimized biological activity. An essential business process to consistently acquire long-term, quality clients through the design, production, and placement of media messages through optimal media channels.

In either inbound or outbound teleservices, the process of gathering information from a prospect or customer in order to qualify and score the opportunity for future follow-up. Subsequent follow-ups may be conducted via face-to-face, telephone, e-mail, mail or other method. The process of finding consumers with an interest in a particular product or service

Using marketing tools and/or advertising techniques in order to acquire leads. The making of connections between well matched consumers to corporate sellers. A commission is earned on the leads generated (PPL - Pay Per Lead) or the sales made (PPS - Pay Per Sale) or a combination of the two.

Campaign that prompts the consumer to call for more information on a product or service. This is a process of obtaining information regarding a prospective buyer or customer to widen the business, create markets and generate revenue.

Typically seller-driven, they derive revenue from ads, commissions on sales, or fees for delivering qualified leads to suppliers. A method of getting responder names without getting a payment, such as by sending away for a free gift, or calling an 800 number. The gathering of information.

For more information about Telemarketing Lead Generation, please visit http://www.callboxinc.com/

References:
• en.wikipedia.org/wiki/Lead_generation
• www.combichemistry.com/glossary_k.html
• www.bizjobs.com/business_glossary.php
• eca.com/terminology.html
• www.cartercommunication.co.uk/direct-marketing-glossary.htm
• www.fastfind.com/Corporate/PartGlossary.aspx
• www.thenationtraffic.com/glossary.html
• www.on-linetechnologies.com/directResponseTerms.php
• www.topclickmedia.co.uk/references/commonly-used-marketing-terms.htm
• events.eyefortransport.com/glossary/kl.shtml
• www.allamericanlist.com/gmainL.asp
• india.smashits.com/wikipedia/Telemarketing