Types of Lead Generation

1. Broadcast Advertising
Is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

2. Online lead generation
Is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services online.

3. Direct Mail
Is the delivery of advertising material to recipients of postal mail.

4. Event or Trade Show marketing
Is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities.

5. Seminar or Training
Is, generally, a form of academic instruction, either at an academic institution or offered by a commercial or professional organization. It has the function of bringing together small groups for recurring meetings, focusing each time on some particular subject, in which everyone present is requested to actively participate.

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Reference:

"Types of lead generation", http://en.wikipedia.org/wiki/Lead_generation